Discover the perfect diamond at the right price for you! It is never easy finding the perfect diamond. Every diamond is a one-of-a-kind treasure. In The Perfect Diamond Buying Guide, you will discover important insights and tips to guarantee you are purchasing the highest quality diamond at the best possible value. The Perfect Diamond Buying Guide is a straightforward book that will walk you through the entire diamond purchasing experience, from selecting the right jeweler and learning how to properly examine a diamond, to designing the ideal setting for your loved one. Once you feel fully educated on the selection and purchasing process, this guide takes you behind the scenes through the state-of-art 3-D design process, shares industry pricing charts, and shows how best to insure your diamond. In this book, you will find the traditional 4-Cs of the diamond grading process, but most importantly, the 4-Cs should represent these more meaningful standards: Confidence is key when purchasing a diamond; Connect with your jeweler so they can help you understand the process; Crafting the perfect diamond engagement ring will be a memory of a lifetime; and Creating a positive, lasting memory of your diamond purchasing experience is just as important as the diamond itself.
About the Author: Rick Antona
Rick Antona, owner and gemologist of Uptown Diamond, was raised in Houston, Texas and attended Texas Tech University. After a chance encounter with Harry Gordon, Jr., Mr. Gordon offered Rick a job in 1992, managing Harry Gordon Jewelers on Post Oak Boulevard in Houston, Texas. Even though Rick did not have any diamond jewelry experience at the time, he passionately dove head first into business in order to learn as much as he could from Mr.Gordon, the innovative jeweler whose family was credited for changing the way Americans buy fine jewelry. After gaining a world of experience at Harry Gordon Jewelers, Rick joined a major Houston diamond cutting house and was one of the top diamond experts there for over twenty years. Over the years, Rick has built and maintained relationships with a number of colleges and universities. It is because of these relationships that Uptown Diamond now designs and produces championship rings for University of Texas, Texas A&M, University of Houston, Rice University, Texas Christian University, and many others. In addition to the collegiate level, Uptown Diamond has designed and produced rings for a number of professional organizations such as the Houston Astros as well as Anschutz Entertainment Group (“AEG”).